What we’re about
UX Schweiz – Last Thursday Talks
Jeweils am letzten Donnerstag im Monat gibt es Inspiration für dich. Experten aus Praxis und Forschung präsentieren aktuelle Trends, Methoden, Technologien und Best Practices zu User Experience, Usability sowie Interaction Design. Der Anlass findet an der ETH Zürich von 18.30 Uhr bis 20.00 Uhr statt. Nach dem Talk lassen wir den Abend traditionsgemäss in Jimmy’s Pizzeria ausklingen. Wir wollen den Kontakt zwischen User Experience Design und Usability Professionals fördern und einen Rahmen für Erfahrungsaustausch schaffen. Wenn du Interesse an diesen Themen hast, bist du herzlich willkommen.
Upcoming events (1)
See all- UX Writing: The Great Power of Small WordsETH Department Maschinenbau, Zurich
Simple Tricks to Drive Usability and Revenue with Effective UI Text
About the Talk
Anyone who has ever conducted a usability test knows it: the wording on digital interfaces is one of the major sources for confusion and frustration.
And since the revelation of Airbnb’s Million Dollar Button, it’s also clear that UI text isn’t just about clarity — it’s about driving more revenue faster.
Kira Leuthold, UX writer and the founder of Switzerland’s UX writing competence center, The Gondola, will demonstrate how the power of small words can attract customers, enhance usability, boost revenue, and turn users into loyal fans.What to Expect:
- Words that Work: Discover how the right terms in your interface can significantly improve key success metrics like user satisfaction, conversion rates, and retention.
- Conversational Writing: Learn how to engage in meaningful dialogue with your users to foster closeness, empathy, and trust.
- Conveying Brand Personality: Understand how to authentically communicate your brand’s personality and values through every word.
- AI in UX Writing: Explore AI tools that can assist you in your daily UX writing tasks.
About the Speaker
Kira Leuthold is the founder of The Gondola, Switzerland’s UX writing competence center. She focuses on the power of human-centered communication and what it can do for the usability and business impact of digital products. She helps companies create exceptional digital experiences through UX writing and offers training and educational courses on the subject. Kira teaches UX Writing at various universities, including ZHAW and FHGR. She holds a master’s degree in business communication and business informatics.