Bay Area Content Marketing

When it comes to Account-Based Experience (ABX), content isn’t king — relevance is. We will walk you through a proven framework for crafting a content strategy that connects with real people inside real target accounts.

You’ll learn how to uncover account-level insights, develop personalized content that resonates with specific personas, and distribute it across the channels that matter most. More importantly, you’ll see how to integrate your efforts with sales and measure what’s working — and what’s not.

Whether you’re targeting a few high-value logos or hundreds of lookalike accounts, this session will give you pragmatic tools and actionable takeaways to elevate your ABX game.

Presenters

• Ash Kakhandiki, CEO and Founder, Campaign Like a Pro
• Jayanth Vijayraghavan, CTO and Co-Founder, Campaign Like a Pro

You’ll walk away with:

• A process to conduct deep account research that uncovers actionable insights
• A framework for creating 1:1, 1:few, and 1:many content aligned to buying stages
• Tactics for choosing the right mix of channels to maximize engagement
• Ideas for orchestrating sales and marketing touch points to drive conversion
• Tips for measuring content effectiveness at the account level

🎁 Bonus: All attendees will receive a set of customizable ABM content plan templates to put these best practices into action immediately.

Presenter: Amy Brennen, Manager - Content Marketing at Moveworks

As someone who's hired a content team and freelancers in the past, I believe that portfolios are one of the BEST ways to stand out when looking for jobs or new opportunities.

They give you credibility, help you position yourself, and show others your expertise.

I will introduce the topic, share my background, clarify the key elements of a content marketing portfolio, share a collection of good and bad portfolio examples, and invite attendees to share their portfolios for a friendly and informative live review session.