Digital MarKeting Tribe - DMK Tribe

Wed, Nov 12 · 7:00 PM WEST

LISBON -Demand Generation for B2B SaaS: Strategy, Content & Channels

Edifício LACS, Rocha Conde de Óbidos, Lisboa, PT

🔹Please fill in your details to reserve your place.
https://forms.gle/sEJuzwECxLYMRFPn8

Talk: Demand Generation Playbook for B2B SaaS: Mindset, Strategy, Channels & Content

Buyers have changed. Most decision-making happens in the dark funnel — private communities, Slack groups, peer influence, and word of mouth. Traditional lead gen still captures intent — but doesn’t create it.
Modern demand generation is about becoming the first brand buyers remember when they enter the 5% ready-to-purchase window.
In this talk, you’ll learn a proven framework to build a demand engine that drives pipeline, revenue efficiency, and sustainable growth in B2B SaaS.

What we’ll cover:

• Demand Gen vs. Lead Gen — what’s changed and why it matters for CAC, sales velocity, and win rate
• The 95–5 philosophy and how to build trust with the 95% of buyers not yet in-market
• A full-funnel strategy: Generate → Capture → Convert → Expand
• How to align your GTM motion (PLG, Sales-Led/ABM, Hybrid) with the right channel mix
• How to build a content engine powered by ICP insights, narrative clarity, and AI-supported repurposing
• The metrics that prove influence on pipeline and revenue — beyond vanity metrics and MQL obsession
• How to measure true marketing impact — pipeline influence, payback period, LTV:CAC
• The most common mistakes that waste time and budget (and how to avoid them fast)

Expect frameworks, templates, and real examples you can apply the next day — super practical.

Perfect for SaaS founders, marketers, and early-stage growth teams.

About our speaker:

Lena Kuzmenko
B2B DemandGen & Marketing Consultant | Director of Marketing at PhotoCircle

Lena Kuzmenko is the Director of Marketing at PhotoCircle, where she leads growth across 9M+ users and scales B2C and B2B SaaS revenue motions. With 10+ years of experience in demand generation and digital strategy across the U.S. and Europe, she also runs a consulting practice helping SaaS startups and service companies build their marketing engines from 0 to 1 — defining ICP and messaging, establishing scalable demand programs, and connecting marketing to pipeline with measurable outcomes.

Sponsors:
LACS: https://www.lacs.pt

We look forward to seeing you there 💙!

💙Please register only if you genuinely intend to attend.

If, for any reason, you are unable to make it, please cancel your registration as soon as possible to allow those on the waiting list to take your place and enjoy the event.

We appreciate your understanding and support in being part of our community💙

There's no cost to attend, but your voluntary donation helps us keep these valuable events happening! Your contributions make a real difference in supporting our community.

Join our channels:

WhatsApp: https://forms.gle/LkG2iFVD1Fv8R2mK6
Please complete this form to join the group. You’ll be added to the WhatsApp group shortly afterwards.

Instagram: @dmktribe

LinkedIn: DMK Tribe 💙

LinkedIn Group: Digital Marketing Group Lisbon

Telegram: Group 🙌

🤝 Register on our platform:
🔗 https://dmktribe.com/be-a-member/📝👥

🌍 About DMK Tribe

DMK Tribe is an international community of marketers, creatives, entrepreneurs, and curious minds who believe in the power of genuine human connection.
With two inspiring years of growth behind us in Lisbon, Barcelona, Cascais, and Milan, our journey of expanding reach and impact continues.
Our mission is to empower professionals and businesses through authentic connections, continuous learning, and purposeful collaboration.
With over 5.500 active members, we organise regular events, workshops, and masterminds focused on digital marketing trends, personal branding, content creation, AI, and entrepreneurship.
We’re more than a network – we’re a movement of value-driven professionals building lasting impact.

We're a global community of marketing professionals united by our values

❤️ Love | 🤝 Caring | 🎁 Serving | 📚 Learning | 🌍 Inclusion

Thu, Nov 13 · 6:00 PM WEST

(7 PM) BARCELONA : Networking & Digital Marketing Tribe Meetup

Eco Boutique Hostal Grau, Eco Boutique Hostal Grau, Carrer de les Ramelleres, 27, Ciutat Vella, 08001, Barcelona, ES

Time: 7 pm Barcelona

Networking & Digital Marketing Tribe Meetup

👥 Connect · Share · Grow with Digital Marketing Professionals

Join DMK Tribe for an inspiring evening of networking, collaboration, and connection with marketers, entrepreneurs, and creative minds.
Whether you're a seasoned expert or just starting your journey, this is
your space to:
✅ Connect with like-minded professionals
✅ Share ideas, insights, and experiences
✅ Learn from peers and industry voices
✅ Enjoy a relaxed and friendly atmosphere with drinks

📍 Event details:

💰 Cost: €6 per person (redeemable at the venue).

Every contribution matters – thank you for helping us grow and sustain this beautiful community 💙

Join our channels:

WhatsApp: https://forms.gle/LkG2iFVD1Fv8R2mK6
Please complete this form to join the group. You’ll be added to the WhatsApp group shortly afterwards.

Instagram: @dmktribe

LinkedIn: DMK Tribe 💙

LinkedIn Group: Digital Marketing Group Lisbon

Telegram: Group 🙌

🤝 Register on our platform:
🔗 https://dmktribe.com/be-a-member/📝👥

🌍 About DMK Tribe

DMK Tribe is an international community of marketers, creatives, entrepreneurs, and curious minds who believe in the power of genuine human connection.

With two inspiring years of growth behind us in Lisbon, Barcelona, Cascais, and Milan, our journey of expanding reach and impact continues.

Our mission is to empower professionals and businesses through authentic connections, continuous learning, and purposeful collaboration.

With over 5.600 active members, we organise regular events, workshops, and masterminds focused on digital marketing trends, personal branding, content creation, AI, and entrepreneurship.

We’re more than a network – we’re a movement of value-driven professionals building lasting impact.

We're a global community of marketing professionals united by our values

❤️ Love | 🤝 Caring | 🎁 Serving | 📚 Learning | 🌍 Inclusion

Let’s build the future of marketing – together.

Tue, Nov 18 · 8:00 AM WEST

(9 AM) BARCELONA: Coworking day at GROUNDINN LAB with DMK Tribe!

GROUNDINN LAB , C\ Bailèn 71 bis, 5-4 08009, Barcelona, ES

🔹Please fill in your details to confirm your attendance.
https://forms.gle/s4yYzf9yPyPKG47P8

Coworking day at GROUNDINN LAB with DMK Tribe!

Looking for a super productive day with other marketing pros?

Come join us at GROUNDINN LAB for a day packed with networking, collaboration, and learning! 🤝

Here's what's in store: 👇

• Connect with your DMK Tribe community 💙
• Get your projects done in a motivating workspace 💻
• Unlock new opportunities and insights 🔑

The cost per person for the day is €15.

Don't miss out on leveling up your digital marketing game and growing your network!

Sponsors:
GroundInn Lab: https://www.groundinn.world/

Join our channels:

WhatsApp: https://forms.gle/LkG2iFVD1Fv8R2mK6
Please complete this form to join the group. You’ll be added to the WhatsApp group shortly afterwards.

Instagram: @dmktribebcn

LinkedIn: DMK Tribe 💙

LinkedIn Group: Digital Marketing Group Lisbon

Telegram: Group 🙌

🤝 Register on our platform:
🔗 https://dmktribe.com/be-a-member/📝👥

🌍 About DMK Tribe

DMK Tribe is an international community of marketers, creatives, entrepreneurs, and curious minds who believe in the power of genuine human connection.

With two inspiring years of growth behind us in Lisbon, Barcelona, Cascais, and Milan, our journey of expanding reach and impact continues.

Our mission is to empower professionals and businesses through authentic connections, continuous learning, and purposeful collaboration.

With over 5.600 active members, we organise regular events, workshops, and masterminds focused on digital marketing trends, personal branding, content creation, AI, and entrepreneurship.
We’re more than a network – we’re a movement of value-driven professionals building lasting impact.

We're a global community of marketing professionals united by our values

❤️ Love | 🤝 Caring | 🎁 Serving | 📚 Learning | 🌍 Inclusion

Thu, Nov 20 · 6:00 PM WEST

(7:00 pm) BARCELONA - The Death of Third-Party Cookies

BIRCH, Còrsega, 211 local 4, 08036, Barcelona, ES

🔹Please fill in your details to confirm your attendance.
https://forms.gle/BPzENYSJqrycojGM9

TALK: The Death of Third-Party Cookies, Personalization vs. Privacy in Digital Marketing

Description

As the digital advertising landscape undergoes its biggest transformation since the rise of social media, one question defines the new era: How can brands remain relevant without crossing the line of privacy? In this keynote, Mikhail Trofimov explores The Ad Dilemma—the growing tension between personalization and privacy.

About our speaker:

Mikhail Trofimov

Mikhail is the CEO and Founder of Birch, and a tech entrepreneur with over a decade of experience building global products and growth strategies. Birch is an official partner of Meta, Google, Snapchat, and TikTok, managing more than $2B in annual ad spend across hundreds of companies worldwide.

We look forward to seeing you there 💙!

Sponsors:

Bïrch

Birch (formerly Revealbot) rebranded in 2024 to better show who we are and what we’re building. New name, same mission — but now with a brand that actually does it justice ✨

💙Please register only if you genuinely intend to attend.
If, for any reason, you are unable to make it, please cancel your registration as soon as possible to allow those on the waiting list to take your place and enjoy the event.

We appreciate your understanding and support in being part of our community💙

There's no cost to attend, but your voluntary donation helps us keep these valuable events happening! Your contributions make a real difference in supporting our community.

Join our channels:

WhatsApp: https://forms.gle/LkG2iFVD1Fv8R2mK6
Please complete this form to join the group. You’ll be added to the WhatsApp group shortly afterwards.

Instagram: @dmktribebcn

LinkedIn: DMK Tribe 💙

LinkedIn Group: Digital Marketing Group Lisbon

Telegram: Group 🙌

🤝 Register on our platform:
🔗 https://dmktribe.com/be-a-member/📝👥

🌍 About DMK Tribe

DMK Tribe is an international community of marketers, creatives, entrepreneurs, and curious minds who believe in the power of genuine human connection.

With two inspiring years of growth behind us in Lisbon, Barcelona, Cascais, and Milan, our journey of expanding reach and impact continues.

Our mission is to empower professionals and businesses through authentic connections, continuous learning, and purposeful collaboration.

With over 5.600 active members, we organise regular events, workshops, and masterminds focused on digital marketing trends, personal branding, content creation, AI, and entrepreneurship.
We’re more than a network – we’re a movement of value-driven professionals building lasting impact.

We're a global community of marketing professionals united by our values

❤️ Love | 🤝 Caring | 🎁 Serving | 📚 Learning | 🌍 Inclusion