Digital MarKeting Tribe - DMK Tribe

Talk: Monetization Done Right: Why Ads Aren't the Enemy

Are Ads Really Ruining Apps, or Are We Looking at Them the Wrong Way?

Ads in mobile apps often get a bad reputation. Many see them as an annoying interruption, but the truth is, ads themselves aren’t the problem—it's how they’re used that makes the difference.
This talk flips the script on mobile advertising, showing how smart, well-balanced ads don’t ruin apps—they help them thrive. When done right, ads keep apps free, accessible, and profitable while maintaining a great user experience.

Let’s challenge the myths and explore how advertising can be a win-win for both developers and users. Join the talk and rethink everything you know about in-app ads!

After the talk, enjoy complimentary pizza 🍕 and beer 🍺, courtesy of AIRE APPS.

About our speaker: Rita Borges

A short biography about herself

She is a small-town girl who has been living in Lisbon for over 13 years and has been working in the mobile apps industry for the past seven—specifically in advertising monetisation. Passionate about her two cats, she also enjoys Italian food, sushi, beer, trips to the cinema, and true crime documentaries and podcasts. A devoted fan of The Sims franchise, she finds joy in life’s simple pleasures.

About AIR APPS

AIR APPS is one of Portugal’s leading mobile app developers, with a portfolio of over 30 apps and approximately 100 million global downloads. The company stands out for creating intuitive and accessible solutions, including the popular Translate Now, which generated over €30 million in revenue in 2024.

To strengthen its local presence and drive innovation, AIR APPS has launched the Air Hub, a physical space in Oeiras, Greater Lisbon, designed not only for internal collaboration but also for interaction with the national tech ecosystem. The Air Hub serves as a strategic meeting point for the global team, local partners, and the community, fostering opportunities for networking, knowledge exchange, and the development of innovative projects.

💙There is no cost to attend, but your voluntary donation helps us keep these valuable events running! Your contributions make a real difference in supporting our community.

📍 AIR APPS - Estr. Portela 73, 2790-124 Carnaxide

How to get there by public transport:
1101, Alfragide (Centro Comercial) - Algés (Estação),
1101, Alfragide (Centro Comercial) - Algés (Estação) via Carnaxide Esc. Sec,
1503, Algés (Estação) - Alfragide (Zona Industrial) via Miraflores,
1503, Algés (Estação) - Bº Zambujal,
1504, Algés (Estação) - Bº Zambujal,
1605, Carnaxide (Av. João Paulo II) - Carcavelos (Nova SBE) via A5,
1606, Carnaxide (Av. João Paulo II) - Carcavelos (Nova SBE) via Terrugem,
1701, Algés (Estação) - Colégio Militar (Metro),
1713, Algés (Estação) - Amadora Este (Metro),
1713, Algés (Estação) - Damaia (Estação Norte),
1722, Alfragide (Centro Comercial) - Hospital São Francisco Xavier,
1726, Marquês Pombal (Metro) - Queijas (PSP),
1726, Marquês Pombal (Metro) - Carnaxide (Escola Secundária),
1726, Marquês Pombal (Metro) - Queijas (PSP) via Carnaxide Esc. Sec,
1728, Marquês Pombal (Metro) - Queijas (PSP) via Linda-a-Velha,
1728, Marquês Pombal (Metro) - Queijas (PSP) via Alto Sta Catarina,
1730, Marquês Pombal (Metro) - Queluz Baixo (Centro Comercial) via Linda-a-Velha,
1730, Marquês Pombal (Metro) - Queluz Baixo (Centro Comercial) via Linda-a-Velha e Alto Sta Catarina,
714, Outurela - Cais Sodré,
1730, Queluz Baixo (Centro Comercial) - Marquês

About DMK Tribe 💙

We build a community of digital Marketing professionals in Lisbon and Barcelona. We want you to share your expertise and learnings with the group. It will be active conversations and a networking Event.

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19:15 closing of doors

Masterclass

“Psychodiagnostics in marketing communications - a roadmap for building a holistic brand”

1. Basic principles of building communications, which 90% of marketers forget about

The main mistake of marketers: focusing on their own taste or the owner's taste, rather than the audience. How to create communications that resonate with clients but take into account the vision of business owners.

2. Brand integrity: what is it and why is it critical?

How fragmented communications destroy audience trust. Mistakes that hinder building a strong brand.

3. Psychodiagnostics of the target audience as the basis for positioning and defining USP.

How to determine client psychotypes and adapt communications to their characteristics. What messages and triggers resonate with different audience segments.

4. Audit of current communications: where are the hidden gaps?

How to understand what values and meanings the brand transmits consciously and unconsciously. Diagnosis of contact points: visual, tone of voice, customer service, digital strategy.

5. Practice: analysis of participants' cases from the perspective of brand communication integrity. Identification of weaknesses and contradictions.

📌 Outcome of the masterclass:

✔ Clear understanding of why the brand's message is not "read" as intended and what to do about it.
✔ A roadmap and tools for analyzing marketing communications through client psychodiagnostics.
✔ A ready-made set of solutions to strengthen the brand through holistic meanings and the psychology of perception.
This masterclass is for those who want to create brands that speak the language of clients, build trust, and attract their audience through the integrity and unity of messages in communications. 🚀

Sponsors:

Sitio Coworking

Networking & Digital Marketing Tribe Meetup - Barcelona. 7 PM

Reunión de la Tribu del Marketing Digital - Barcelona

📢 ¿Cuál es el propósito del grupo/evento?

Construimos una comunidad de profesionales del marketing digital y de quienes desean aprender sobre el mundo digital en Barcelona.

Este espacio es ideal para compartir experiencias, intercambiar conocimientos y crecer juntos, impulsados por los valores de Amor, Cuidado, Servicio, Aprendizaje e Inclusión en nuestra comunidad DMK Tribe. 💙

📍 Detalles del evento:

💰 Costo: 3€ por persona (consumibles en el establecimiento).

¡Únete a nosotros y conecta con otros apasionados del marketing digital! 🚀

Digital Marketing Tribe Meetup - Barcelona

📢 What is the purpose of this group/event?

We are building a community of digital marketing professionals and those eager to learn about the digital world in Barcelona.

This is the perfect space to share experiences, exchange knowledge, and grow together, driven by the values of Love, Care, Service, Learning, and Inclusion in our DMK Tribe community. 💙

📍 Event details:
💰 Cost: €3 per person (redeemable at the venue).

Join us and connect with fellow digital marketing enthusiasts! 🚀

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7:20 pm doors close

Talk: How to Acquire The First Customers: The Bullseye Framework

Why you should join?

It’s a step-by-step process for identifying and prioritizing the best marketing channels to find your initial users and build momentum.

Key takeaways:

• How to brainstorm potential channels
• Quickly test them with minimal budget (with practical examples)
• Identify which channels actually drive revenue and growth
• Double down on what works to scale the business

About our speaker:

Vítor Soares

Head of Business Development at Mediaweb

Vítor Soares is an experienced entrepreneur and growth strategist. Currently leading BizDev at Mediaweb, which helps enterprises and scale-ups improve digital experiences through Intelligent UX/UI design, low-code (OutSystems, Mendix), and accessibility compliance.
With a background in Online Marketplaces, SaaS, AI products, B2B marketing, and product-led growth, Vítor has led multiple startups, scaled revenue, and successfully exited one of the ventures. He is also a frequent speaker on marketing innovation, AI-driven strategies, and entrepreneurship.

There's no cost to attend, but your voluntary donation helps us keep these valuable events happening! Your contributions make a real difference in supporting our community.

📍Kübe Coworking

350 meters (6 minutes walk) from Alvalade station on the green line of the metro.

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