### You Need a Playbook
If you've been exploring the idea of migrating your website from WordPress to Webflow; or the current state of WordPress has you concerned, now is a great time to learn what that entails. Once you have the process down you'll be able to create an easy to update, fully functional, and SEO friendly website built on the fast and secure Webflow platform before the New Year!
When done correctly, this can be relatively straightforward process, but it's almost never an automated process. In other words, the migration could get quite complex for bigger sites. That's why following a WordPress to Webflow Migration Playbook is so important. You don't want to skip any details.
### Migrating the Design
Moving from WordPress to Webflow means you can't directly transfer your site's design. You need to rebuild it in Webflow. This stage of the process is a perfect opportunity to not just replicate your site but improve it. To ensure the site map and all current content is accounted for, an SEO site audit and page speed scores should be conducted to set benchmarks and look for ways to improve those scores with the new website. A careful look at user experience and content layout should be conducted to look for ways to optimize for increasing site traffic and improve conversions. CMS architecture will need to be built to match fields for blog posts and any other dynamic content, like case studies or a team member directory.
### Migrating the Content
In most cases, the two big steps to make here are migrating the visual assets and migrating the written content. Start by taking an inventory of all visual assets on your WordPress site. This includes images, videos, PDFs, and any other media files used across your site. Always ensure that proper file formats are used and optimized. Don't forget to include all your blog posts and topic categories as well. While most of the content transfer can be handled with WordPress export plugins and Webflow import tools, some details have to be performed manually.
### Finalizing the Redesign and Launch
After completing the content transfer stage it's time to ensure the site is optimized for SEO, analytics tools are added, lead generation forms are built and connected to any CRMs used for tracking and evaluating conversions. Once everything is in place, it's time to test and review against the initial benchmarks made during the site audits before launching your new Webflow website. Does the site content match the site map? Is it achieving expected page speed and accessibility scores? Now is the time for final assessments and improvements!